Join your fellow career center leaders from across the state of North Carolina for a half day of learning, networking, and innovative thinking. Sessions will provide in-depth exploration on key topics that are important to the management of career offices. Build a network of professionals from institutions: public and private, 4-year and 2-year programs, and ranging in size and complexity.
Roche began her advertising career at Ingalls, Quinn & Johnson in Boston, which eventually led to her role as VP/Director of Human Resources at Hill Holliday and EVP/Director of Human Resources at Arnold Worldwide.
In 2000, she joined Mirror Image Internet as part of an IPO pitch team. She created HR operations from the ground up and doubled head count in four months, which included opening 14 global offices. She left that company to serve as co-founder and president of Student Futures, a company that provides early, career planning and guidance services to college-bound and college students.
In 2004, Roche became EVP and director of HR at Leo Burnett USA in Chicago where she restructured, created and implemented programs for talent acquisition and retention from entry to executive level. She later held positions as a consultant to Commonwealth Worldwide, a $50 million luxury transportation company, and Hollister Staffing, where she was instrumental in the creation of two business offerings: Hollister Consulting Services and Hollister Institute for Leadership Development.
Most recently, Roche has pursued numerous high-profile and diverse consulting opportunities in advertising and marketing, health care, finance and insurance, luxury travel and tourism, staffing, technology and individual career and executive coaching.
Roche’s work in education includes a recent appointment to the board of directors of the World Ocean School, St. Croix U.S. Virgin Islands and 10 years as a trustee of Thomas College, Waterville, Maine. Roche holds a B.A. in communications from the University of Massachusetts at Amherst and a certification in mediation practice from the Community Dispute and Settlement Center in Cambridge, Massachusetts. She has judged the American Advertising Federation’s (AAF) Diversity Achievement Mosaic Awards and served as a member of the American Association of Advertising Agencies (4A’s) Human Resource Management committee. A passionate coastal Maine sailor and tennis player, Roche is the elected captain of a top-ranked Working Women’s tennis team at the Boston Athletic Club.
Aisha Adams is an influencer with a heart for community economic development who champions social change advocates, thought leaders, and courageous disruptors. She is founder and CEO of the Aisha Adams Media Group and partner organization Equity Over Everything, which advances equity by closing gaps in entrepreneurship and homeownership in low-resource communities.
Adams' other ventures include the Asheville View, a daytime-style talk show that addresses “hot button” issues in Asheville, Nappy Thoughts, a personal blog followed by thousands of people on social media, and the Entrepreneurial Accelerator, a business bootcamp that ties fledgling businesses to community resources. Adams earned her bachelor’s degree in English from University of Alabama at Birmingham, and her Master of Science degree in Adult Education from Capella University. More information about Adams and all of her programs can be found at AishaAdamsMedia.com
Liliana Madrid is a seasoned student affairs professional dedicated to nurturing student success.
A forward-thinker, Liliana has worked to create supportive climates for students of diverse populations, as a Director of Intercultural Advancement at Moravian College in Bethlehem and as an Assistant Dean of Students at Lafayette College in Easton, PA, where she served before moving to Wilmington.
Liliana started her career with AARP, a national non-profit, where her outreach efforts included diverse volunteer recruitment, retention and development, and supporting the role of advocacy and community outreach in Southern California and Connecticut.
Throughout her career, she has gained valuable experience and insight into diversity and inclusion issues, community outreach and organizing, and leading community awareness campaigns.
Liliana earned her Bachelor’s degree in Political Science and Hispanic Studies from Trinity College in Hartford, CT, and her Master’s degree in Higher Education Administration from Bay Path University.
Pronouns: she, her, hers
Saskia Campbell has over eighteen years of experience in higher education working on issues of access, diversity and inclusion. She has been at George Mason University since 2012 and now serves as Executive Director of University Career Services, nationally recognized for its Career Influencers Network. Campbell leads a diverse team of 20 professional staff committed to preparing career-ready students for post-graduate success. Previously, Campbell worked in career services at the Duke University Nicholas School of the Environment and the University of Virginia where she received an Innovation Excellence Award from the National Association of Colleges and Employers. She has a M. Ed. from the University of Virginia and B.A. from the College of William & Mary.
